Decisions on how to send out messages in the 1990’s were primarily based upon urgency and budget. If money was tight or the issue was not pressing, then the USPS was fine for sending and receiving a letter in a week or so. If the message was urgent, then a pricey long distance call or overnight delivery was made. The advent of public Email services produced a paradigm shift in response time expectations, from a week (USPS) to a same day reply….OR BETTER.
Fast forward this to present day, where Email remains prominent, Telephone costs have flattened, and Text Messaging is part of our social DNA.
To maximize response rates, the real challenge today is being able to reach people using the style of communication that gets their attention.
Consider these facts:
- DMR Business Statistics. Each day, the average office worker receives 121 emails and sends out 40. 86% of professionals name Email as their favorite mode of communication.
- Pew Research Center. 91% of Americans have a mobile phone that is also text-ready.
- Txtsignal. Based upon 2017 research, 98% of text messages are read within 2 minutes.
- Pew Research Center. As of 2015, millennials (today’s heaviest text users) have surpassed Gen Xers as being the most prominently represented generation in the modern workforce.
To achieve the greatest success in reaching our highly mobile society, we must leverage the connectivity needed by technology, timing, and frequency that will drive decision making. CallingPost uniquely provides these tools, enabling you to create and deliver any message at any time by:
Immediate notifications confirm that your messages have been sent, and delivery status results are provided on a real-time basis.
To learn more about CallingPost solutions, call us today at 877.665.5646 or get started by trying CallingPost For Free.